NUTRICIA RESEARCH HUB
- Storyline
- Date: July - October 2024
- Value: £20k
- English
Nutricia were launching their new Research Hub platform to a range of healthcare organisations and wanted to create an e-learning course to provide guidance on how to use it. A budget was provided in advance, but after a scoping exercise, we realised we didn’t need it all, so Nutricia requested that we used the excess to create a promotional video. There was a tight timeframe to deliver before the launch. Â
We used the provided content/training materials to run through everything on the sandboxed platform. We identified any issues or considerations during the process to refine the steps before storyboarding. We wanted to make the training simulation based, so replicated the system by taking screenshots and videos, overlaying them with interactive elements. The training would then look and feel like the platform itself to ensure it felt familiar and accurate. The simulated training was supplemented with other relevant information to provide context where needed. Â
For the video, we took a mix of Danone footage and supplemented it with stock footage. We superimposed the e-learning screens where relevant and also used a range of overlay effects to bring it the digital elements (i.e. the blue lighting and projections). We finished it off with professional voiceover, music and the creation of a separate captions file. Â
The training has only just been released so we are awaiting full user feedback, but Nutricia were very pleased with the final products and are looking forward to launching them to their audience. Â
“Thank you – it looks really great!!! It has been great working with you all on this project, I have learnt a lot.”
EXAMPLE
This example shows a small section of the training, demonstrating how we replicated the system and created a simulation with instruction.
You can also see the promotional video.
